The Story Behind the X-Factor personal branding & marketing methodology

The lighthouse GROTTA in the town Seltjarnarnes, Iceland where I was born and raised.

The lighthouse GROTTA in the town Seltjarnarnes, Iceland where I was born and raised.

Hello there!

I'm RÚNA MAGNÚS, (my real last name is MAGNUSDOTTIR, meaning the daughter of MAGNUS, which is how our naming system works in Iceland, however to make it easier for my international network to pronounce my name I skipped the "dottir" part.)  I'm the author of Branding Your X-Factor, and if I should describe myself in one short sentence I would say: "I'm a creative and fast forward thinking lifetime entrepreneur from Iceland who loves to help entrepreneurs to succeed in their business."

For decades I was so fixed on believing that who I was, or what I could do was anything special at all.  Yes, I knew that I was different from everybody else (hey we all are).  I just didn't see that who I was, or what I could do was of any value to anybody. Sounds familiar to you?

It took me decades to understand that my natural way of bringing joy and humour into situations was in fact a special.  Combining that with my keen sense of business insights as a lifetime entrepreneur and my natural skills of seeing other people's uniqueness (or their X-factor as I call it) was in fact something that was not just special, it was also of great value to people I loved to serve.  

When I finally understood my own gift of value, I became almost obsessed to helping other people to discover their X-Factor (well maybe that "almost" isn't correct, let's just admit it, I am obsessed - ;-).

Today I'm proud to be known for my humor and a keen sense of business insight, being known for helping leaders, entrepreneurs and organizations discover and brand their ‘X-Factor – the assets which make them unique.  

My phrase "Your X-factor is often “right in front of your tits.” is now an embedded into my personal brand.   

It's the reason why I get booked to speak at large international conferences.  It's the reason why entrepreneurs worldwide connect with me, asking me to help them to see what is right in front of their tits, that they are not seeing? 


Looking back, joining the dots in life, I can see that my The X-Factor Methodology started to develop in my head back in 2009 when I played one of the leading roles in Iceland’s National Assembly, where the nation’s leaders collectively worked together to reinvigorate the country following their economic crash. The group tapped into the values and future vision of the island nation and transformed Iceland’s economy by branding their uniqueness.  We came to understand that what was truly unique and special about us as a country, and as a nation wasn't the same thing as what we had thought would make us feel special, loved,valued or appreciated.

Seeing first hand the immediate benefit and long-term results of a whole nation working collectively to discover who they authentically are, the outcome of this unique assembly became one of the cornerstones of my business in the personal branding field.  

I've transformed my own career and currently dedicate my work to supporting people such as yourself, who want not just to achieve your goals, you want to make your mark in your marketplace, be known, valued and respected as an expert in your field.

You can read the whole story in my book "Branding Your X-Factor, how the secret to your success is already right in front of your..."

I'm honoured and humbled to be able to say that many of my clients are global leaders and their teams, transformational teachers and leaders, coaches and consultants even European politicians who all have that one thing in common;  They want clarity in their lives, so that they can see where they want to go, and feel it in their bones if that road is the right path for them.  They also want to have the courage and confidence to promote themselves clearly and effectively in the digital market environment. 

THE X-FACTOR DIGITAL MARKETING MACHINE... our latest service we are now offering to entrepreneurs and small business owners.  

As an entrepreneur myself, I've fallen into the mud of thinking I need to do everything in my business; For years I was making myself busy; Promoting my business. Marketing my services both online and offline just as well as doing everything in the selling process as well.  I was writing sales copy, building email funnels and workflows, researching content and posting it on my social media platforms, creating ebooks, checklists and other valuable lead-magnets designed to help my entrepreneurs to find their X-factor and build their personal brand. 

I had NO time to do what I'm best at doing - and where I give the most value, i.e. coaching, consulting and providing workshops and valuable training to entrepreneurs.  

Of course, that didn't work out for me.  As a result.  I was burning out. 


One day, I asked myself the question I often ask myself when I'm feeling stuck in life: The question is: "Rúna, what do you already have right in front of your tit's that could help other people AND satisfy your passion and purpose at the same time?"

Can you guess what answer came up for me?

Well, I'll spare you the anticipation ;-)

The answer that came up for me was The X-Factor Digital Marketing Machine Agency.  A service designed to helping my fellow entrepreneurs to build a strong brand that stands out from the crowd. Strengthen their tribe of fans and followers and with bigger tribe (list) they can more easily increase their profit with carefully created and executed social media and content marketing strategy that builds healthy and sustainable awareness to your brand. 

I also knew that I could not offer this service as a solo-entrepreneur. 

No, I needed a team of experts.  I needed a team of people who share my values of FREEDOM, CONNECTIONS & LOVE.

So that we can help entrepreneurs in the English-speaking world to:

  • Build their business and have at the same time the FREEDOM they desire 
  • Help them to build a long lasting CONNECTIONS with people who will eventually become their evangelists in their tribe
  • Supporting them to communicate to their tribe that they LOVE to do, so that they can continue to DO WHAT THEY LOVE!

Want to discover how the X-Factor Digital Marketing Machine Methodology could transform your brand?

Let's talk, one-on-one!